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Embrace

Embrace
Embrace is a French tech company founded in 2015 that creates user-centric software for the content creation industry, automating systems and simplifying complex media workflows. Our low-code platforms, built on Open APIs and modern standards, give customers full control to adapt and optimize operations. Trusted by global broadcasters like ABC News, Canal+, and Discovery, Embrace partners with industry leaders including Adobe, AWS, and Avid. Our mission is to solve workflow challenges and drive positive digital transformation through intuitive, scalable solutions.
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solutions streamline your media supply chain

Automate - it | pulse - it

Designing around user habits boosts onboarding and adoption of new solutions while connecting teams—remote or on-site—for faster, safer collaboration. They combine modern IT architecture with clear business models, offering scalable solutions through Open APIs, standard protocols, and flexible licensing. Their low-code platform lets users quickly build and adapt secure, reusable media workflows like LEGO® bricks—drawing them instead of traditional coding for faster customization and integration.

AUTOMATE - IT

Promo Versioning at Scale

Automate - IT is the leading promo versioning platform to package and deliver promos automatically. Available for on-premises deployment, in the cloud or in a hybrid mode, Automate - IT enables broadcasters and media services companies to generate customised videos automatically. At scale.

Fully automated | Works with native After Effects projects | Graphical chart compliance | Huge throughput | Third party integration | Customisable workflows | Web-based interface

pulse - IT

Mission-Critical Media Supply Chain Orchestration

Pulse - IT is a media-oriented business process management system. It empowers customers to translate, optimize, execute and monitor any business, broadcast or digital media processes simply and quickly. Collaboration platform and orchestration engine to empower synergistic media workflows and processes. 
Pulse - IT is an orchestration platform that helps users translate, optimize, execute, and monitor business and broadcast workflows. It offers simple tools and task templates—expandable with minimal code—for immediate or scheduled execution. With a secure, real-time dashboard accessible globally, Pulse - IT streamlines processes like ingest, transcoding, AI transcription, metadata mining, asset management, content processing, packaging, and distribution.